HOW TO USE POETRY TO IMPROVE YOUR WRITING AS A COPYWRITER
To be a sought after advertising coptwrite,
you must be able to explain complex images, emotions and whatever in a few
lines. Therefore, poetry is an essential part that makes any great copywriter.
Poetry can help any writer to improve their
craft. It is a great feeling to be able to play music through words that
inspires the readers or to conjure an unforgettable image in the minds of your
readers. This is something all writers aspire to achieve.
This
article discusses 6 ways any advertising copywriter can improve their writing
skills through poetry.
1. Read lots of poems. See the feelings and pictures they
inspire in you
2. Learn to use poetry to stimulate the senses. The basic
idea is to learn to use poetry to paint pictures with words. A good poetry
would stimulate the sense of touch, sight, smell, sound and taste and that's what
a great copywriter should aspire to do. Play around with images in writing.
3. As a copywriter, try to use concrete words instead of an
abstract one and that can improved upon using poetry. For example, use “warm”
which is concrete than “freedom or happiness” which is abstract.’
4. Never use cliches, you’ll definitely lose your audience.
Instead try converting those clichés into new phrase.
5. Let your writing be built around themes and not topics.
Themes is an idea with a personal opinion- attached to it.
6. Poetry teaches one to subvert the ordinary places and
ideas in a completely new way that will inspire your readers.
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